LOCO for COCO

Summary

Bringing to life the essence of tropical-inspired fun through bold contrast, playful visuals and expressive typography for a delightful self-care experience.

Year

2021

Project Details

Rooted in the essence of the coconut, from its colours to its rugged edges, this brand exudes remarkable versatility, just like the coconut itself.

With a spirited and bold approach, the brand emanates strength through strong contrasts in colour and typography styles.

Complemented by a native illustration style, the result is a brand identity that beautifully balances playfulness with a strong sense of design sophistication.

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