A tropical-inspired identity expressed through bold contrasts, graphic illustration, and dynamic typography.
2021
LOCO for COCO sought a brand presence that would:
• capture the joyful energy of tropical self-care
• translate coconut-inspired textures and contrasts into a bold visual language
• balance playful personality with refined design execution
Through focused creative direction, the identity was shaped around strong colour contrasts, expressive typography, and a handcrafted illustration style. Inspired by the natural character of the coconut itself, the brand world balances vibrancy with restraint, creating a distinctive identity that feels spirited, memorable, and design-led.
