Capturing the essence of joyful canine stimulation and socialisation through a vibrant brand identity.



Project Details

Frolic - a brand for a dog-walking app and website, embodies the spirit of dog play creating an engaging and meaningful platform for the dog-walking community.

The typography and imagery style adds a warm, approachable and playful touch to the brand personality. This is further echoed by the carefully selected colour palette of green shades, reminiscent of the great outdoors, instilling a sense of nature and freedom. This complemented with vibrant orange hues, mirrors the joyful and radiant energy that dogs exude when they frolic under the warm, sunlit skies.

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